Part 2 Absorb 

Remember that business tool we used, the business model canvas? We will use it again to help us understand how we will deliver value in the Launch Project. 

Since we are creating this opportunity from the resources we have access to, using effectual reasoning, validate the idea in real time, refining as we go while reflecting on how it is going, how to do better, and getting feedback from customers. 

Student Examples 

& review examples on Effectuation page 

Example Student Social Media Posts 

Great all around example of social media posts using marketing tactics that concentrate on content rather than selling: 

A non profit called Pink Tax 

MCC Marketplace 

More info on the marketplace here. 

Start thinking about what you want your table to look like and be sure to include that in your Key Resources on the Business Model Canvas.