Case Study # 2

Read

"At-risk kids need underwear, but it’s rarely donated. Cocotree Kids is changing that." by Kara Baskin, The Boston Globe

Can't view article? Use PDF HERE

Learn about Cocotree Kids at their website

While reading, ponder: 

What entrepreneurial traits and characteristics does Catherine leverage? 

What was her motivation and passion - her WHY? 

What data points are collected and shared to make the case for market opportunity?

At-risk kids need underwear.pdf

Complete Discussion Board Post in Blackboard, you must engage with a classmate to earn the credit for the discussion. 

Engagement includes: