Case Study # 2
Read
Read
"The razor wars have begun and somebody’s going to get hurt" by Jeff Harder, June 2017
As you read it, think about the customer they are helping.
What causes them to seek out a razor (what is their problem/issue/need), what "triggers" them?
How do they consider what is available to them as a solution?
Where do they get the solution?
What happens after the solution?
The razor wars have begun and somebody’s going to get hurt - The Boston Globe (2).pdfNo Quiz, instead think about who uses razors and be prepared to participate in a class discussion.
No Quiz, instead think about who uses razors and be prepared to participate in a class discussion.