Better World Project
Part 1 Absorb
You will do a project-based assignment.
Read the assignment HERE
In summation, you will go through the entrepreneurial process. You will pick a group of people you want to help or issue/problem/need you think deserves to be solved; you will learn as much as you can about this and then ideate a solution. That solution will be either a nonprofit or for profit entity. You will figure out what resources you would need to move forward with this solution and then pull together your idea in a website to validate it and share your idea. This is called a minimum viable product or MVP.
It is important to keep in mind that we will work on this weekly and together, it is essential that you follow along with the curriculum provided in order to see this to completion successfully.
Part 2 Do
We will use a modified design thinking as our framework for this project. To get started:
Read about the TOOLS you will use before starting the project so you are best prepared and know what is expected of you.
Read Research Preparation before getting started. Pay careful attention to how you should cite your sources for this project.
You will use this assignment step by step to keep you on track, asking the right questions and to organize your notes and summarize your thoughts. This will be turned in along with any citations and AI chats along the way.
Read about Customer Discovery - the act of talking to the customer or user to EMPATHIZE with their problem/issue/need to better understand how to solve it
Part 3 Do
Use a Business Model to help you understand the value your solution provides and how you would go about providing that value.
Read about the Business Model
Decide for yourself!
Are you a for-profit? Then use a Business Model Canvas
Are you a nonprofit? Then use a Mission Model Canvas
Are you a social enterprise and a mix of both? Then use a Business Model Canvas
Go here for a modified canvas model that will fit our purposes.
There are two sheets, one is the business model, one is the mission model.
Part 4 Do - Validate the Idea
After completing the Assignment/AI Worksheet, you will take your idea and move forward on it enough, to validate the idea itself. Depending on your idea, validation and next steps may include a prototype, a test, a pilot program, and/or launch.
For our class purposes, we will not launch, but instead test out the idea through a Minimum Viable Product - or MVP. Our validation of the idea and concept will be through a website. This will help you to figure out if your solution is viable and something that should be moved forward on.
You may want to take your MVP to the next level by trying to test through a launch or pilot for the Launch Project, in the second half of the semester. This is NOT required, but if interested, please talk with Professor Hargis.
We will validate / prototype / test our idea by doing a minimum viable product or MVP.
Our MVP will be a Google website. We will go over this in class. The video below is the same info from class for reference.
Couple hints for success:
Make sure you are in the Chrome Browser, this is a Google product and will streamline your experience. If you use other browser's, some elements may not work correctly
Watch the video and stop it after each new step
Open up another tab and do the step before coming back to the video to move forward
This is a recording from Spring 2022, if an element has changed and you can't figure out the updated version, please email the Professor ASAP with a description of the step
Great data, target market info, and clear solution
Great use of Why to create a nonprofit
Great example of a simple but important problem and a very clear cut solution
Great example of a common need many people have and someone in pursuit of their passion
Great nonprofit example
Great use of modifying the assignment to meet the solution's needs and showing the information for the customer or user's benefit
Great example of creating a website for the customer!
Great use of data to show market opportunity
Great use of images and short, to the point explanations to help explain the problem
Great use of primary research to help support the problem
Excellent home page capturing attention, explanation of the problem with clear market opportunity defined, and solution explained clearly
Great example of turning your craft into a business and shaping the website project to suit the customer's perspective
Great example of summarizing the business model on the solution
Great focus on issue trying to solve and excellent translation of info into the website that is also great info for the customer
Great value proposition and explaination of solution
Great example of an artist trying to sell art and create a community for artists
All around great example, thorough and clear
Great use of data to show the market opportunity
Great website that draws you in quickly and clear understanding of the solution and great menu to select from for services
Great website with explanation of problem and solution
Great website with amazing images and explanation of problem and a clear solution
Great demonstration of translating project into real e-commerce business
Great example of very clear problem and solution and solid value proposition!
Clear value proposition and great images to help support and show off solution
Creative value proposition and clear explanation of solution
Great example of a clear value proposition, creative website, and clear why